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Case Code: ITSY099
Case Length: 14 Pages
Period: 2016-2018
Pub Date: 2020
Teaching Note: Available
Price:Rs.400
Organization : Oscar Health
Industry :-
Countries : United States
Themes: Technology in Health Insurance/IT in Healthcare/Disruption/Health insurance
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Oscar Health`s Narrow Network: Disrupting Health Insurance

 
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BACKGROUND

 
Oscar Health was founded in 2012. The idea for a technology-driven insurance company emerged after Josh Kushner (Kushner), a Harvard alumnus and founder of a venture capital firm Thrive Capital, hurt his ankle and was frustrated by the fact that his medical information and history were not available to those treating him. While the insurance company was catering to his needs and preferences, he could not get a clear explanation about his health condition. Later, when he got his bill, he could not understand it and his doubts were left unanswered. He realized that the medical sphere was untenably outdated at a time when people routinely had access to their own data and had vast choices...
 
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